Consistency where it counts.
Shared campaign architecture, measurement standards, and creative frameworks can make the next launch smarter.
A PARTNERSHIP FRAMEWORK
One shared vision.
A proven path
to scale.
Build a patient acquisition engine that grows with Vye. Validate it in one practice. Learn what transfers. Scale what works.
A working conversation. No fixed commitment. Real numbers first.
THE PATH WE BUILD TOGETHER01 — 03
01
Validate the foundation
One practice. A clean baseline.
02
Prove the replication
One archetype. Measured effort.
03
Earn the right to scale
Shared economics. A repeatable model.
Women's healthMetabolicRoot causeLongevity
Vye's platform + Matchnode's growth expertise
THE PRINCIPLE
Build the playbook. Measure the work. Then set the model.
↘01 / THE OPPORTUNITY
A shared platform.
A practice-specific approach.
Vye brings the infrastructure and provider relationships. Matchnode brings performance creative and paid media. The opportunity is a connected system that respects what makes each practice different.
Specificity where it matters.
Provider, location, specialty, and patient need shape every campaign. PCOS and perimenopause can require different messages, even within women's health.
Economics that work for both.
A replication fee has to support Vye's model and resource the work. We establish that number by measuring the pilot.
02 / START WITH THE SIGNAL
First, make practice one
a reliable baseline.
The working brief reports strong top-of-funnel engagement, with a gap between visits and booked calls. These observations guide the audit; they are not independently verified performance results.
REPORTED VISIT → BOOKED CALL
0.6%→1.0%
Current reported rate Working target
REPORTED EARLY EXITS
~80%
Sessions ending within five seconds
Audit traffic quality
Inspect placement-level results, including Audience Network and Reels. Short sessions alone do not establish bot traffic.
Verify qualified signals
Map the quality score, event delivery, and platform eligibility before deciding which optimization approach to test.
Connect the full journey
Build on Vye's PostHog and API infrastructure. Confirm the path from qualified visit to booked call to acquired patient.
03 / THE PILOT
Learn together.
Then grow together.
A focused pilot makes the bigger decision possible: one women's health practice, followed by two or three replications. Each phase has a clear decision point.
MONTH 1 01
Fix & validate
- Audit placements and conversion signals
- Establish real traffic quality and acquisition cost
- Map the end-to-end measurement flow
- Build the women's health creative framework
WE MOVE FORWARD WITHA trusted baseline.
MONTHS 2–3 02
Test the replication
- Launch 2–3 additional women's health practices
- Track reusable work versus new work
- Measure creative and management hours
- Compare acquisition cost across practices
WE MOVE FORWARD WITHEvidence of repeatability.
AFTER THE PILOT 03
Decide on scale
- Review patient and agency economics together
- Set replication fees from measured effort
- Agree on scope and volume commitments
- Expand archetypes only when the model holds
WE MOVE FORWARD WITHA model both sides can support.
04 / THE ECONOMICS LAB
Find the model
that works.
Change the assumptions. See the tradeoffs. Start with a pilot or explore a broader portfolio.
Illustrative scenarios only. Fees beyond the $14,500 standard full-build reference are discussion inputs, not a quote. Patient acquisition assumptions must be validated.
YOUR MODELED PORTFOLIO4 practices
Total monthly marketing investment—
—
Ad spend —Agency fees —Other costs —
New patients / month—
Fully loaded acquisition cost—
Vye contribution payback—
Active patients to cover marketing—
Payback uses Vye's monthly contribution after revenue share and variable costs. It excludes churn, ramp time, and fixed overhead.
At capacity: marketing coverage—
Break-even capacity utilization—
Matchnode modeled delivery margin—
The portfolio, practice by practice
Acquisition and revenue assumptions are shared across practices in this scenario. Fractional patients are expected values, not a booking forecast.
| Archetype | Practices | Full / 2–4 / 5+ | Agency fees / mo | Total / mo | Patients / mo | All-in CAC |
|---|
Pressure-test acquisition performance
Same portfolio · three CPA assumptionsHow the model works & what it leaves out
Patients: monthly media spend ÷ media-only cost per acquired patient. Booked calls and qualified visits are not counted as acquired patients.
Agency fees: each archetype has one full-build fee, up to three replication fees, and volume fees for practices five onward. An entered scope credit reduces each practice's fee, floored at zero.
All-in CAC: total monthly media, agency fees, and pass-through costs ÷ modeled new patients.
Vye contribution per patient: (monthly membership + monthly insurance collections) × Vye revenue share − Vye variable cost per active patient. Payback = all-in CAC ÷ monthly contribution. Break-even active patients = monthly marketing cost ÷ contribution, rounded up.
Capacity and agency margin: utilization = break-even active patients ÷ total active-patient capacity. Agency delivery margin = (fees − estimated delivery cost) ÷ fees. Delivery costs are editable hypotheses, not measured pilot costs.
Limits: a steady-state monthly model, not a cash-flow forecast. It excludes retention, churn, launch timing, attribution lag, taxes, fixed overhead, and clinical capacity constraints on monthly intake. Existing patients are not assumed. Scenario defaults are illustrative. Zero denominators show an unavailable or no-payback state.
05 / THE WORK BEHIND THE MODEL
Clear ownership.
Connected execution.
Vye already has valuable infrastructure. We build on it together, with clear responsibilities and a steady supply of provider-led content.
The acquisition engine
- Performance creative in two-week sprints, approved before launch
- Google and Meta media buying and optimization
- Practice-level reporting across spend, calls, qualified visits, and acquisition
- Signal mapping and optimization testing
- Weekly working calls and a shared communication channel
The practice foundation
- Provider onboarding and clinical availability
- Ongoing provider photos, video, and specialty expertise
- Existing websites and landing-page infrastructure
- PostHog, API-based signals, and in-house data governance
- Patient revenue, retention, and capacity inputs
Proposed responsibility split for discussion. Landing-page execution and technical implementation are confirmed during pilot scoping.
META
Create demand.
Practice-specific creative introduces providers and tests which messages resonate.
+
GOOGLE
Capture intent.
Reach patients searching for care. Allocate budget using results, not a fixed platform split.
The ongoing input: provider content.
A launch library starts the engine. Fresh provider perspectives, specialty-specific messaging, and repeated creative testing keep it running as practices scale.
THE NEXT CONVERSATION
Let's agree on
what we need to learn.
The goal is a pilot both sides believe in, with clear scope, transparent economics, and a shared decision on what comes next.
- Define the work and confirm ownership.
- Pressure-test the per-practice economics.
- Align on one practice plus 2–3 replications.
- Set the criteria for expanding together.